Toy Industry on Pace for Biggest Growth Since 1999
According to data from The NPD Group Toy, revenues in the toy industry rose 7.5 percent ,during the first half of 2016. Market data firms expect the sales to increase approximately 7% to nearly 21 billion by the end of the year! The largest boost to the industry's sales through June stemmed from the outdoor and sports toys subcategory, where growth nearly doubled to account for one-third of the overall increase. This staggering increase would be the biggest growth for the industry since 1999.
"Toys with movie tie-ins will continue to contribute to the increase," said Juli Lennett, senior vice president and U.S. toys industry analyst at NPD. Sales of"Star Wars" toys, in
particular, rose nearly 200 percent through June,accounting for $300 million.
Shares of Mattel and Hasbro are each up roughly 20 percent year-to-date, and Jakks Pacific stock is nearly 16 percent higher.
For more information click here.